Focus the future of your company depends on it collins business essentials ries al isbn 9780060799908 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Focus the future of your company depends on it isbn 9780066620329 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. The basic message of the book is that your brand needs to stand for one single thing in your consumers mind it reiterates that brands are nothing more than groups of attributes in peoples minds and that a brand is nothing if its not in t a must read if youre a branding or marketing professional at senior management level. Whats the secret to a companys continued growth and prosperity internationally known marketing expert al ries has the answer focus his commonsense approach to business management is founded on
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